Last updated: 09/12/2025

Goodship Ink (“we”, “us”, “our”) is committed to protecting your privacy. This Privacy Policy explains how we collect, use, and safeguard your personal information when you visit our website www.goodshipink.co.uk and when you purchase from our online shop.
We comply with the UK GDPR, the Data Protection Act 2018, and all relevant UK data protection laws.

1. Who We Are

Goodship Ink
Website: www.goodshipink.co.uk
Email: info@goodshipink.co.uk
Data Controller: Goodship Ink

2. Information We Collect

We collect personal information that you provide to us directly, automatically through our website, or through third-party services we use to run our shop.

Information you provide:

  • Name
  • Billing and shipping address
  • Email address
  • Phone number (if voluntarily provided)
  • Order details
  • Payment information (processed securely via third-party providers; we do not store full card details)

Information collected automatically:

  • IP address
  • Browser type and device information
  • Pages visited and time spent on our site
  • Cookies and analytics data (see “Cookies” below)

Information from third parties:

  • Payment processors (e.g., Stripe, PayPal)
  • Shop platform providers (e.g., WooCommerce)
  • Analytics tools (e.g., Google Analytics)

3. How We Use Your Information

We use your information to:

  • Process and fulfil your orders
  • Send order confirmations and delivery updates
  • Respond to enquiries or customer service requests
  • Improve and maintain our website and services
  • Prevent fraud or misuse
  • Comply with legal obligations
  • Send marketing emails only if you have opted in

4. Legal Basis for Processing

Under UK GDPR, our lawful bases for processing your data include:

  • Contractual necessity – to process your orders
  • Consent – for marketing communications and non-essential cookies
  • Legitimate interests – to improve our services and prevent fraud
  • Legal obligation – for record-keeping and tax purposes

5. Sharing Your Information

We only share your personal data with trusted third parties when necessary for operating our business:

  • Payment providers (e.g., Stripe, PayPal)
  • Delivery and postal services (e.g., Royal Mail, couriers)
  • Website/Shop platform providers
  • Email marketing platforms (only if you subscribe)
  • Analytics and cookie service providers

We never sell or rent your personal information.

All partners are required to comply with UK GDPR where applicable.

6. International Transfers

Some of our third-party service providers may transfer data outside the UK or EEA. Where they do, they must use lawful safeguards such as:

  • UK adequacy regulations
  • Standard Contractual Clauses (SCCs)
  • Other approved protection mechanisms

7. Data Retention

We keep your information for as long as necessary for the purposes described in this policy, including:

  • Order records: 6 years (legal requirement for tax/accounting)
  • Marketing data: until you withdraw consent
  • Cookies: as per cookie settings on your device

8. Your Rights Under UK GDPR

You have the right to:

  • Access your personal data
  • Correct inaccurate information
  • Request deletion (“right to be forgotten”)
  • Restrict or object to processing
  • Withdraw consent (e.g., unsubscribe from marketing)
  • Data portability
  • Make a complaint to the ICO (Information Commissioner’s Office)

To exercise any of these rights, email: info@goodshipink.co.uk

ICO: www.ico.org.uk

9. Cookies

Our website uses cookies to:

  • Enable essential site functionality
  • Analyse website traffic
  • Enhance your shopping experience
  • Deliver personalised content (optional)

You can manage cookie preferences through your browser settings or through our cookie banner (if applicable).

10. Payment Security

Payments are processed via trusted, PCI-compliant providers.
Goodship Ink never sees or stores your full card details.

11. Children’s Privacy

We do not knowingly collect data from individuals under 16. If you believe such data has been collected, contact us and we will delete it.

12. Changes to This Policy

We may update this Privacy Policy from time to time. The latest version will always be posted on this page with the “Last Updated” date.

13. Contact Us

If you have any questions about this Privacy Policy or how we use your data, please contact:

Goodship Ink
Email: info@goodshipink.co.uk